Las Ventas Tour and the Bullfighting Museum of Madrid present their new 360º Virtual Reality experiences at FITUR 2026

Las Ventas Tour & Bullfighting Museum of Madrid has participated in FITUR 2026at the Madrid stand, to present its complete range of cultural visits and to introduce as a great novelty its 360º Virtual Reality experiencesan immersive proposal that will allow visitors to virtually place themselves in the visitors to virtually place themselves in the bullring of the emblematic Plaza de Toros of Las Ventas through virtual reality glasses.

Las Ventas Tour is also part of the project Madrid Unique Destinationa project promoted by the Madrid City Council that seeks to offer exclusive experiences to a high-impact public, together with some of the city’s main cultural and heritage landmarks.

Demonstrations open to the public at FITUR

During FITUR, the professional public was able to enjoy free live demonstrations of the 360º Virtual Reality experience at the following times:

• January 22nd – 18:00 h
• January 23 – 10:00 a.m. and 4:00 p.m.

A unique opportunity to live Las Ventas from the inside and experience the thrill of being in the center of the bullring… if you dare.

More than a decade bringing Las Ventas closer to the world

With almost 14 years of experience, Las Ventas Tour is the official guided tour service of the Plaza de Toros de Las Ventas, one of the great cultural and architectural icons of Madrid and the most important bullring in the world. Inaugurated in 1931 in neo-Mudejar style, it has a capacity of more than 23,000 spectators and is the scene of major bullfighting events, especially during the Feria de San Isidro.

Beyond bullfighting, Las Ventas is a first-class heritage site, closely linked to the history, architecture and cultural identity of Madrid.

Visits for all audiences

Las Ventas Tour & Bullfighting Museum of Madrid offers guided tours for groups and individuals, audio guides in 10 languages, VIP tours, educational experiences, unique activities such as bullfighting demonstrations and private events. This diversity of formats has made it possible to bring the monument to international visitors as well as to local audiences and aficionados.

Since the beginning of the service in 2012, the tour has received more than one million visitors, consolidating itself as one of the most outstanding cultural experiences in Madrid and an international reference in heritage tourism linked to bullfighting.

During FITUR 2026, the Las Ventas Tour team attended tour operators, travel agencies, tour guides and industry professionals, as well as anyone interested in learning about the project and its new immersive experiences.

Press and professional contact
Email: info@lasventastour.com
Phone: +34 687 739 032