Las Ventas Tour & Bullfighting Museum of Madrid will participate at FITUR 2026at the stand of the Community of Madrid, to present its complete range of cultural visits and present as a great novelty its 360º Virtual Reality experiences, an immersive proposal that will allow visitors to virtually place themselves in the bullring of the emblematic Plaza de Toros de Las Ventas through virtual reality glasses.
This innovative initiative forms part of the Madrid Unique Destination project, promoted by the Community of Madrid and the Madrid City Council, together with some of the city’s main cultural and heritage landmarks.
Demonstrations open to the public at FITUR
During FITUR, the public will be able to enjoy free live demonstrations of the 360º Virtual Reality experience at the following times:
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January 22nd – 18:00 h
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January 23 – 10:00 a.m. and 4:00 p.m.
A unique opportunity to live Las Ventas from the inside and experience the thrill of being in the center of the ring… if you dare.
More than a decade bringing Las Ventas closer to the world
With almost 14 years of experience, Las Ventas Tour is the official guided tour service of the Plaza de Toros de Las Ventas, one of the great cultural and architectural icons of Madrid and the most important bullring in the world. Inaugurated in 1931 in neo-Mudejar style, it has a capacity of more than 23,000 spectators and is the scene of major bullfighting events, especially during the Feria de San Isidro.
Beyond bullfighting, Las Ventas is a first-class heritage site, closely linked to the history, architecture and cultural identity of Madrid.
Visits for all audiences
Las Ventas Tour & Bullfighting Museum of Madrid offers guided tours for groups and individuals, audio guides in 10 languages, VIP tours, educational experiences, unique activities such as bullfighting demonstrations and private events. This diversity of formats has made it possible to bring the monument to international visitors as well as to local audiences and aficionados.
Since the beginning of the service in 2012, the tour has received more than one million visitors, consolidating itself as one of the most outstanding cultural experiences in Madrid and an international reference in heritage tourism linked to bullfighting.
During FITUR 2026, the Las Ventas Tour team will be available at the Madrid stand to attend to tour operators, travel agencies, tour guides and industry professionals, as well as anyone interested in learning about the project and its new immersive experiences.
Press and professional contact
Email: info@lasventastour.com
Phone: +34 687 739 032
